ESPN FC Presents
EUROPE'S MOST VALUABLE KITS, 2015-16
We've already researched and ranked all 20 Premier League teams and their kit maker/sponsorship deals. How do the top 10 clubs in the rest of Europe rate? And how do they measure up when compared to their English rivals?
Real Madrid
MVK RANK 1
TriviaAccording to Adidas, the grey away kit aims to "honor the color of the trophies that Real Madrid have won throughout their history, as well as those that are still to come."
HOME
AWAY
ManufacturerAdidas, eight years $373.6 million/$46.7m€341.6m/€42.7m
+
SponsorEmirates, five years $164m/$32.8m €150m/€30m
Total Per Year$79.5m €72.7m
MVK RANK
1
Barcelona
MVK RANK 2
TriviaThe hoops (used for the first time in the club's history) represent the horizontal stripes of the Catalan flag. Also, Barca are reportedly set to secure a new deal with Qatar Airways beginning in 2016-17, doubling their shirt sponsorship deal to around €65m per season.
HOME
AWAY
ManufacturerNike, 10 years $361m/$36.1m per year€330m/€33m
+
SponsorQatar Foundation, five years $164m/$32.8m per year €150m/€30m
Total Per Year$68.9m€63m
MVK RANK
2
Bayern Munich
MVK RANK 3
TriviaThe diamond pattern at the bottom of the home and away shirts is inspired by the Bavarian flag. Bayern's new 10-year Adidas deal (worth €900m) begins in 2020-21.
HOME
AWAY
ManufacturerAdidas, nine years $246m/$27.3m€225m/€25m
+
SponsorDeutsche Telekom, four-year extension $131m/$32.8m €130m/€30m
Total Per Year$60.1m €55m
MVK RANK
3
Paris Saint-Germain
MVK RANK 4
TriviaIci c'est Paris (This is Paris) is printed inside the collar, paying homage to not only PSG's home but also the common chant within the Parc des Princes.
HOME
AWAY
Manufacturer Nike, eight years $218.4m/$27.3m€200m/€25m
+
SponsorFly Emirates, five years $136.5m/$27.3m €125m/€25m
Total Per Year$54.6m€50m
MVK RANK
4
AC Milan
MVK RANK 5
TriviaFor the second straight season, Milan's home kit will feature a crest designed around the Cross of St. George. Milan's official badge is embossed within the cross.
HOME
AWAY
ManufacturerAdidas, 10 years $272m/$27.2m€249m/€24.9m
+
SponsorFly Emirates, five years $93m/$18.6m €85m/€17m
Total Per Year$45.8m €41.9m
MVK RANK
5
Juventus
MVK RANK 6
TriviaThe black hem at the bottom of the jersey displays a tonal graphic print featuring the letter J, the club symbol and some details evoking the unique exterior design of the Juventus Stadium.
HOME
AWAY
Manufacturer Adidas, six years $153m/$25.5m€139.5m/€23.3m
+
SponsorJeep, six years $112m/$18.7m €102m/€17m
Total Per Year$44.2m €40.3m
MVK RANK
6
Inter Milan
MVK RANK 7
TriviaThe home kit brings back the club's "famed traditional look" according to Nike, while also celebrating the 25th anniversary of Inter winning the UEFA Cup.
HOME
AWAY
Manufacturer Nike, 10 years $219m/$21.9m€200m/€20m
+
SponsorPirelli, one year $15.3m €14m
Total Per Year$37.2m €34m
MVK RANK
7
Wolfsburg
MVK RANK 8
Trivia The 2015-16 home kit features a chevron on the chest, the first time such a shape has been featured on the club's shirt.
HOME
AWAY
ManufacturerKappa, length/terms undisclosed
+
Sponsor Volkswagen, length undisclosed reportedly $21.9m/yr€20m
Total Per YearReportedly $21.9m €20m
MVK RANK
8
Zenit St. Petersburg
MVK RANK 9
TriviaNike added a gold star above the Zenit club badge to commemorate their fifth Russian Premier League title; they're the first club from outside Moscow to do it. Also, the "wave" design represents the Neva River, which flows close to Zenit's stadium.
HOME
AWAY
ManufacturerNike, length/terms undisclosed
+
Sponsor Gazprom Neft, ongoing $19-20m/year€17.4-18.4m
Total Per Year $19-20m €17.4-18.4m
MVK RANK
9
Borussia Dortmund
MVK RANK 10
TriviaEvonik have over €300m invested in the club and nine percent ownership.
HOME
AWAY
Manufacturer Puma, eight years $52-$61.6m/$6.5-$7.7m€48-56m/€6-7m
+
Sponsor Evonik, length/terms undisclosed
Total Per Year$6.5-$7.7m €6-7m
MVK RANK
10
OVERALL RANKING
