Rick Stewart/StringerWill Michael Jordan's latest comeback be in "NBA 2K11"?While rumors pegged LeBron James, Derrick Rose and even Tyreke Evans as favorites to appear on the cover of "NBA 2K11," multiple sources have told ESPN that the company has gone in a completely different direction, signing basketball legend Michael Jordan as its new spokesman.
This will be the first time that a former player will appear on the front of the box for 2K, and with Jordan taking over majority ownership of the Charlotte Bobcats, it will also be the first time that a team owner will endorse the popular franchise.
But the real question is, what value -- beyond obvious name and iconic image recognition -- will Jordan bring to the game? In the era of Kobe and King James, are gamers still yearning to "Be Like Mike"?
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Jon Robinson
Ever since he first handed the ball to Bo Jackson in "Tecmo Bowl," Jon Robinson has been mesmerized by the world of sports video games. He's been covering gaming professionally for over 15 years, starting his career writing as "Johnny Ballgame" for GamePro magazine before becoming the founding editor of IGN Sports. Robinson co-wrote the book "The Madden Phenomenon," is the author of "Rumble Road: Untold Stories from Outside the Ring," and his latest work, "My Favorite Match," will be released by Simon & Schuster in June. 
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