Take a quick look around ESPN playoff teams' rosters, and there's an early favorite for fantasy football MVP: Los Angeles Rams wide receiver Cooper Kupp.
Kupp, who concluded Week 14 the NFL's overall leader in PPR fantasy points (335.4, which is 73.2 more than anyone else at his position has), targets (152, or 20 more than anyone else), receptions (113, a lead of 21 on second place), receiving yards (1,489, a 201 yard margin over second) and receiving touchdowns (12, one more than everyone else), found himself on a whopping, league-leading 70% of ESPN playoff teams' rosters. It's no shock at all, as in addition to those NFL-best numbers, he has shown a remarkable level of week-over-week consistency, finishing among the week's top 25 wide receivers in 12-of-13 games, scoring 20-plus PPR fantasy points in 10-of-13 and never finishing with fewer than 11.4 points (his Week 4 total) in a single game.
The 70% threshold for playoff-team appearances is hardly unprecedented. This is the fifth year I've written this column, and three times a player reached that mark: Christian McCaffrey resided on 78.1% of ESPN playoff teams in 2019, when he scored a second-most-in-history 471.2 PPR fantasy points; Alvin Kamara was on 77.4% of such teams in 2017, when he went undrafted on average during a rookie season in which he scored a best-in-the-league 148.0 points in the five weeks preceding the fantasy playoffs; and James Conner could be found on 75.9% of playoff teams in 2018, which was Le'Veon Bell's holdout year in which Conner capitalized as a fantasy late-rounder.
What's unusual about Kupp's rate is
