Warner Bros. announced on Wednesday that it has signed a content creation partnership with LeBron James' SpringHill Entertainment with plans for projects in TV, film and original digital programming.
"LeBron James has one of the most powerful, well-known brands in the world, and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," Warner Bros. President and CEO Kevin Tsujihara said in a statement. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere."
SpringHill, which James and Carter founded in 2008, already has produced the television series "Becoming," which tells the stories of athletes before they made it big; "Uninterrupted," an online reality show of sorts that allows athletes to take fans along for the ride; "Survivor's Remorse," a scripted drama on Starz; and a prime-time game show for NBC in which acquaintances will compete for life-changing amounts of money.
"Connecting with my fans and telling meaningful stories have always been my passion," James said in a statement. "In everything I've done, from Nike commercials to 'Uninterrupted' and 'Survivor's Remorse,' it's always about connecting with people of all ages and providing unique content they can all enjoy. And I've always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can't wait to see what we come up with."
Many fans might hope the partnership means James would reprise Michael Jordan's "Space Jam," which was made by Warner Bros. in 1996. Warner Bros. spokesman Paul McGuire declined to comment. Warner Bros. filed for three new Space Jam trademarks last month.
