The Milwaukee Bucks gave their fans the chance to buy something new, as the team announced at its Fan Fest on Saturday that it will sell a four-game ticket package in which the team not only will wear a new alternate jersey but also will play on a new alternate court.
"The idea has always been to take the fan experience to the next level," said the Bucks vice president of marketing Dustin Godsey. "We rebranded with the alternate uniforms, but other teams have done that."
No NBA team has ever played on different surfaces in its home arena within the same season.
For the four games against the Los Angeles Clippers (Dec. 9), Chicago Bulls (Jan. 12), Los Angeles Lakers (Feb. 22) and Oklahoma City Thunder (March 6), the Bucks will get dressed in their new "Fear The Deer" alternates, which are black and feature the new deer logo in green with no team name.
The alternate court, which the team will lease at an undisclosed price, features mostly black trim with dark green and a stylized "M" in green at center court.
Godsey said that getting approval for the alternate court was a process with the league. The price for the four-game packs starts at $215 and will come with unique giveaways for each game.
The team is selling sponsorship packages to the series, offering company logos on giveaways, TV-visible signage and an opportunity for company employees to play on the court.
GAME OVER. #FearTheDeer pic.twitter.com/kK3vwOoX12
— Milwaukee Bucks (@Bucks) October 3, 2015Stripped of a base uniform color and front wordmark, the #FearTheDeer uniform sets create a simple, striking visual pic.twitter.com/wber4JYlt4
— Milwaukee Bucks (@Bucks) October 3, 2015