We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.
The Oklahoma City Thunder landed two players on our list:
No. 6 Kevin Durant
IT'S GOOD TO BE: The top available free agent in the NBA's 2016 class. Kevin Durant, a seven-time All-Star, came back strong this season after an injury-plagued 2014-15 campaign raised questions about the lanky sharpshooter's durability. At age 27 and with the third-highest scoring average in NBA history, Durant could make a run at the NBA's career points record before all is said and done.
No. 48 Russell Westbrook
IT'S GOOD TO BE: Known as the most stylish player in a league full of style freaks, as well as the most athletic point guard in the game. Russell Westbrook's wardrobe choices are the highlight of many postgame news conferences and striking enough to have moved GQ.com to recently title a story about him, "God Bless Russell Westbrook, May He Never Change."
