Publisher Zynga and Germany's Bundesliga have announced a licensing agreement that brings all the league's 18 clubs to mobile game Top Eleven during the 2025/26 season. It's the first time the management game has been able to partner up with an entire national league in its 15-year history.
Bundesliga and many of its teams have been pushing for a greater presence in games outside of their annual appearances in EA Sports FC, although that partnership has intensified as well. Bayern Munich has been at the center of EA FC 26's marketing, with Jamal Musiala being on the cover, Allianz Arena returning to the game, and fans getting to vote on a FUT Hero card for the club.
Bayern and Borussia Dortmund joining soccer tycoon game Copa City is another example of this strategic expansion alongside the league's newly-revealed team-up with Zynga. Top Eleven's more than 300 million registered users across its mobile and browser versions are a ripe audience for this outreach, given Nordeus' free-to-play game caters more towards casual players.
Bundesliga-related content will be available throughout the 2025/26 season, but a limited-time event -- the Bundesliga Tour -- is already underway to celebrate the announcement.
