Manchester City boss Andrée Jeglertz described the Women's Super League (WSL) as the "best league in the world" as his side prepare to defend their title.
This season sees 14 teams set to compete in an expanded WSL and holders City are aiming for another strong campaign.
Last season saw them clinch the WSL crown for the first time in a decade and their defence begins at home to newly-promoted Birmingham City on Sunday.
"It's the best league in the world and has the best players," Jeglertz said.
"And if more teams are emphasising their teams financially, that's only going to be good.
"It's not about them, it's about us. We're stronger than last year, and we need to show that, winning one year is one thing but winning the next is something else."
Last season, City finished four points clear of Arsenal, who begin their league campaign away at Brighton on Sunday.
The Gunners last lifted the title in the 2018-19 campaign and boss Renée Slegers highlighted their "hunger" for trophies.
"That's something we should have as a goal, so definitely the WSL, I think last time was 2018-19 for Arsenal," Slegers said.
"There's a real hunger. Of course there's other competitions, the draw for the Champions League, there's the FA Cup.
"Those competitions are very important for us as well, but the WSL that's something because with the two teams coming in, there's more games, and it's symbolic for endurance and consistency.
"It's something we really have our mind set on."
Chelsea's six-year reign as WSL champions ended last year and Sonia Bompastor's side kick off their season on Saturday, hosting Aston Villa at Stamford Bridge.
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On Friday, the Blues announced Erin Cuthbert has been named as their new captain.
Sunday's remaining fixtures see Tottenham host West Ham and newly-promoted Charlton and Crystal Palace face Liverpool and Everton, respectively.
There is also WSL2 action on Sunday, including Sunderland's clash against Bristol City, the Black Cats' first match since Bay Collective acquired a majority stake over the summer.
Sunderland boss Mel Reay said: "It's really exciting for me in this new era with Bay Collective and the ambitions, the trajectory we want to go on.
"It feels fresh, it feels new. Especially with a big turnover of players as well. It's like we're starting a new journey together and we're ready."
